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https://lynasrareearths.com/malaysian-ad-campaign-celebrating-over-10-years-in-malaysia/

Amanda is campaigning!

Meet Malaysian experts who are in demand all over the world
April 2023

To celebrate over 10 years since investing in Malaysia to develop the rare earths industry of the future, Lynas Malaysia is launching a new advertising campaign. The campaign will feature Lynas’ own people as well as leaders from its surrounding communities and brings an element of surprise with its theme of “Who are we? We are Lynas Malaysia”.

Throughout the campaign, little known facts will be shared about the important role Lynas Malaysia and its people have been playing in global manufacturing supply chains for over 10 years.

Thanks to the expertise built in Malaysia, Lynas is now the world’s only major producer of separated rare earth materials outside China. Its people are recognised as world-leading rare earths experts and sought after all over the world.