Ann: Redflow and Ameresco announce strategic relationship, page-91

I’ve discussed their strategic failings in the past. Biggest issues 1/ failed strategy of sticking with a resi sized cell & 2/ the failed Thai pilot plant strategy. Who thought locating it so far away from the Brisbane brains trust that designed the battery, components and manufacturing processes AND so far from customers was a good idea?!

But … biggest issue is their failure to execute. Current ZBM3 fiasco/excuses the latest fail in chronic list of manufacturing/design fails. Lack of repeat business (after the expense of acquiring a customers) a chronic sales/competitiveness failure since inception.

What will turn it around? I suspect the ship can’t be righted. However, if they did fulfil existing 2+ year old orders … and managed to win the US bank job … and finally worked out how to reliably make ZBM3s … and were able to translate that knowledge to a US manufacturing facility (without years of stuff ups) … and convinced someone to finance the US facilities … well then maybe they could survive? Your thoughts re their chances of delivering all that based on their past execution performance?