Valuation, page-553

@hankreardon
It reminds me Afterpay's story where the 2 founders were regularly selling their shares*.
Perhaps for the same reason, as they understood that their great success risked to be temporary. In particular because Afterpay (like all BNPL) would have to face more regulation at some stage.
I would not be surprised if Cettire's story ends the same way, with the founder selling the company, when he feels that it is fully valued and the company's business model is close to a turning point.
In the meantime, I expect D.Mintz to optimize short term profit.

* I don't know if they were saying as aggressively as D. Mintz, but I think they were selling quite regularly if I remember well.