Yeah, I thought the same thing regarding Hershey's when it was first announced, but it seems to have been successful.
I think at a certain point, when there's marketing of products across many different categories, they can't cling to religiously to the health brand component. Dairy is a component of many product types and not just the healthy ones, so it's a bit limiting to confine themselves to that.
@Pharaoh009 great concept - if A2M don't respond then send it to Hershey's !
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