Agree!
I've seen a few marketers/consultants present that "customers want to understand the BRAND and the JOURNEY of the company they're buying from!"
I don't think this is true. Most people want value & quality that they can rely on. Brand social issues are borderline gimmicky and don't appeal to many people, just the handful that virtue signal.
WOW...radical thought...stick to RETAILING, page-5
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