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Fixed Odds Provide Hope for Horse Racing, a Sport in ‘Desperate Need of Modernization’, page-10

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    By Charlie Horner - July 19, 2023

    BetMakers has penned an exclusive licensing agreement with Hollywood Casino at Penn National Race Course to bolster the content available for fixed-odds horse race betting in New Jersey.

    Chris McErlean, Vice President – Racing for Penn Entertainment, said: “We are very happy to work with BetMakers to offer New Jersey’s racing fans an opportunity to bet fixed odds on Hollywood Casino at Penn National Race Course.

    “We are interested in the reaction to our product in the New Jersey fixed odds wagering marketplace and hope that it will provide positive returns for not only Penn National but the wider racing industry.”


    Now Penn National’s content is live, bettors in New Jersey have 16 racetracks in the US, Canada, the Caribbean, and South America to place bets on. BetMakers indicated that it could reach an agreement with Penn for further racetrack integrations pending racing commission regulatory approvals.

    https://sbcamericas.com/2023/07/19/betmakers-penn-national-fixed-odds-bet/
 
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