OK got it now.
Sony Bravia's will broadcast http://www.uctv.fm/ (coming soon content there.) via their internet-enabled TVs, Blu-ray players and home theatre systems.
It signed an agreement to provide an indy music program on the channel...
Sounds very niche to me. They're appealing to up and coming indy music lovers with Sony Bravia products that are internet enabled..?
Anyone have any more ideas why this would pop?
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