NUH was a failed company from the day the Samsung takeover was dropped in 2016.
Instead of trying to gain market share NUH just produced minor variations of the same expensive, outdated, hardware.The latest failed venture into medical devices was a repeat of the disastrous high price/low volume business model JM has blindly pursued for eight years. Meanwhile the earbud market has commoditized and prices have dropped 80-90% and quality has improved massively. So there is no place for mediocre buds with high prices. [The sweet spot is now <AUD100.]
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