Climate Change, page-214

Alex, according to Zach and Co anyone who believes in peer reviewed evidence is just going with the herd. They are bestowed with immaculate knowledge, they don't require evidence, their perception is never wrong in their minds, they are the people that stand in the lynch mob baying for blood, trying to incite the crowd, aka the herd.

Their investment in a coal stock is totally emotional, they are the defenders of coal stocks, because gee, we bought some and scientists are saying, well, coal burning is part of the contributor to emissions and therefore part of man's contribution to changes in climate, their defence leads to this perception of immaculate knowledge they express.

In their feeble mind they can't see that those that oppose them in their thoughts aren't necessarily opposed to investing in coal because we recognise it will be necessary to use fossil fuels probably in greater quantities in heralding in the greater use of renewables, we accept coal will eventually reach and end use but in the meantime it can still form part of and investment strategy. Unfortunately their emotions rule their investment strategy which in my experience usually ends in tears.