I got that in an email today as well and got excited. So excited infact that I bought back in a small holding (Ofcourse there were other reasons - I like DB's style, recent share buyback and charts looking good as well as catching the SP not too far off multi year lows).
It is concerning that the A2 milk creamer is not at Walmart. I think it used to sell there. As you point out, this latest product is sold on Amazon only but I do like that the A2mc is whacking out new products left right and centre. This is the easiest way to grow revenue - by branching out into adjacent categories and thereby increasing the size of the market we operate in.
I found the below interesting. While nothing to get excited about, according to Amazon more than 50 people bought each one of these products in the last month. It's really nothing but better than 0. I can only hope this does not include the vine reviewers!
A2M Price at posting:
$5.23 Sentiment: None Disclosure: Not Held
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