The thing that really caught my eye and I didn't expect to see was the graph showing the massive increase in the number of published studies and abstracts. Those show case the excellent results and innovative and creative ways BTM is being used. So everywhere surgeons look they will see some interesting new paper and all it takes is a buddy to say, "yeah we got some, its great, try it" or a knock on the door from a sales rep offering to sell some. Then they don't get turned away.
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(20min delay)