abbott destroyed on 7.30 report, page-93

What I don't understand is how so many of you are spending so much time debating whether Labor is better than Liberal or whether Julia is less capable than Tony.

You've all made up your minds and I doubt any of you will change your opinion.

Instead I'd be reaching out to the 2 or 3% of swinging voters. They are the real decision makers - not party aligned folk who will go to the grave waving their life-time flag of choice.

Try to convince the modern ruling class - those who understand the contemporary Australian preferential democratic system - the swinging voter, as it is them who will decide the outcome.