Yep, your right. There is big money in donuts but it doesn't just fall in your lap. Sadly despite having acquired a doughnut business many years back there has been no investment into it. The branding is as stale as the product.
I see boutique doughnut stores popping up everywhere. There is clear money to be made but what is RFG doing? The same old boring stuff. Franchisees must be fuming.
