Ann: 10-year service agreement & investment terms with Capricorn, page-47

In reality that isn't how sales/marketing works. It'll probably be a few emails a quarter on a mailing list to educate and warm up their clients before sales team reaches out via cold-calling/personalised emails.

The sales process that clients go through needs multiple sign-offs, reviews, and probably 2-3 demos and calls before even getting to a sign-off stage. In reality - probably at least 2 quarters before new users arrive to Spenda as part of this. That's being pretty optimistic tbh, assuming they take immediate action right now to send out marketing. This would probably take a month or so to even plan out.

Source: I sell SaaS tools