Ann: Production & market release of new, next generation sensors, page-8

I think the product marketing works a bit different here.
First, a practice, hospital or doctor decide they would like to offer the service.
The platform is then integrated into their data system and ERP etc.
Once this is done, it will get offered to the patient.
How much choice is left on the patient side what sensor and SaaS to use? why should money be spend on big marketing campaigns to make patients actively ask for the solution?
It will "automatically" be sold to them being treated and the only thing required from the patient is the commitment to use the app and the sensor. That needs a push.


The whole adoption is very slow but is is slow everywhere and not just for Adherium.