ASX announcements are not to be used for marketing campaigns. They have to follow listing rules, they have always disclosed their achievements at the proper time in their quarterly updates. If someone is invested in the company, hence their entitlement, I suspect they would be following the company on social media and be aware of the latest developments. Each ASX also comes with a suggestion by the company to follow them on social media. Launching new products is not something to be announced through the ASX.
Vmoto and Social Media, page-903
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