LIN 2.00% 12.3¢ lindian resources limited

LIN Suffers From Lack of Marketing Ability (again)!, page-63

  1. 264 Posts.
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    Joey, Inner West & Dumaguete, unfortunately you're wasting your time trying to argue with the likes of Alexandria & Nippy etc.

    Most forums on HC see shareholders display at least some comradery as part owners of the company and if management are not seen to be doing the right thing then they are called out on it.

    Instead here on the LIN forum we see what happens when mgmt's friends and family instantly jump to mgmt's defense if any shareholder dares to criticise or even suggest anything different so as to earn brownie points with mgmt (traded for more precious information)?

    Reading the LIN forum for a while now, its actually quite pathetic that they continue to do this, and in a further insight into their character, they do it with such arrogance and vitriol.

    Personally, Joey I like the way you summarise the key issues and so would like to continue this worthwhile discussion (and will ignore the attack dog's responses):

    1) the company have done an outstanding job in acquiring K and proving it up so quickly.

    HOWEVER, this is where the good part stops and while this is significant it is only part of the story.

    2) If this is truly the biggest and greenest RE resource in the world (or even in the top 3 or 4), it certainly doesn't feel like it.

    3) I've used the example of MEI before (which I don't hold) as a comparison. MEI is well promoted and is holding up much better (despite the meaningless attack dogs' gibberish in trying to justify why LIN is doing so much worse on the market).

    Even just comparing MEI to LIN on HC shows the massive difference in the number of people following and posting.

    I note that MEI is being promoted as "the world's leading magnet rare earth project".

    If LIN is bigger/better or even comparable, good mgmt would leverage this to get some precious attention/some precious awareness.

    Why don't they do something?

    Is it fear as you have suggested? or is there something else at play?

    I can't think of anything else which purports to be the 'WORLDS BEST' that is so quiet/invisible/unknown/small?

    Q) Why?
    A) The company doesn't have the skillset or perceived need to market itself properly.

    And no, Alexandria, just doing a few more local conferences inside the current 'comfort zone' isn't likely by itself to fix the awareness problem -again look at what else MEI does? It generates lots of coverage and constantly goes after new investors - it doesn't just preach to the converted few as Lindian does.

    Also, the fact that they've done some offtake agreements isn't proof of good marketing.

    Investors in countries like Japan, US, UK, South Korea and the EU are the people who would be interested in Lindian (if they knew about it) but again that would involve some proper, skilled marketing and PR?

    And, also 'no' in response to a previous attack dog argument, that the fact that the Chairman might have a few thousand followers overseas is not proof of good marketing, nor is it anywhere near sufficient.

    If Lindian with the biggest, greenest RE resource in the world isn't known about in these countries, then it's Chairman, would be even more invisible/unknown, and, to suggest his personal following is sufficient is naïve in the extreme.

    How many investors in Europe do you think would even know the Chairman's name?

    4) Totally agree that a major opportunity was also lost with the 'friends and family' Board appointments.

    Extremely disappointing and unfortunately perceived by many (like instos) as both showing a lack of understanding of the need for Tier 1 mgmt to match a tier 1 resource potential as well as also displaying an overall "poverty of ambition" (i.e. small minded thinking).

    In summary, if we have the biggest, greenest RE resource in the world then we have to act like it.

    Instead, we're acting like a secret little play thing shared by a few family and friends who do dodgy funding deals, share information inside the tent such that the sycophants on HC constantly feel the need to praise their mgmt friends to get more tidbits and generally have no idea what to do next.

    Again, great work securing and proving up the resource but then clearly don't have the skillset to market the discovery properly and seemingly have no desire to do so.

    No, it's not just Lassonde (witness MEI) and no - all will not be addressed/answered/fixed at the AGM and, again, to think this is also very naiive.

    Proof of this is readily found at the recent Woodside and Qantas AGMs where Chairman Goyder, when he didn't like the question, had the shareholder's microphone turned off so he didn't have to answer it!

    Unfortunately, most AGMs are a waste of time and no longer even have the pretense of being anything else.

    (PS Joey happy to share some very interesting info which might help if you want to)?







 
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