Yes but Rihanna and her marketing team are talented enough to make it 'work', really well. Brainchip, on the other hand, are marketing imbeciles, quite happy to let Intel continually claim that Loihi is the most advanced neuromorphic chip available, without even the slightest retort or challenge to correct general market perception. Talk about lack of confidence in your product and ability to penetrate the market.
If you've actually got the best product out there then beat your chest and start acting like the best.
EDGE BOX, page-62
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