Given car yards have been synonymous with losing an arm, someone playing up to the stereotype getting a consumer response like that shouldn't be a huge surprise. Persuasion isn't just about being totally sleazy, most consumer, financial behavior and expert advice research leans in the other direction. Those who are confident and assured are usually looked upon more favourably and are the most persuasive, sometimes whether they're experts or not.
A
study in the Journal of Behavioural Decision Making from 2004 found that people preferred a financial adviser who was confident in their more out there forecasts at expense of other, more moderate and considered advisers. A
study in the Journal of Consumer Research in 2010 found as long as an information source is certain of themselves they don’t need to have credibility to be considered persuasive.
Scott saying "they must have read a different announcement to me" is a bit of a tell he's seeing all the things he needs to see, but whether that's being translated to the common pleb like me is another thing. Some of these big live streams with nuggets hidden at 33 minutes mark are probably missing the mark.
