That's the difference between B2B sales and B2C.
Why spend money telling Mum's and Dad;s that Akida is better than Loihi ?
Better to sit across the desk and explain it in detail face-to-face with a group of people who have a serious technology decision to make.
https://jwpm.com.au/industrial-marketing-blog/business-to-business-marketing
EDGE BOX, page-82
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