It's called profit margin increase dopey and they admit it.
Key points
:Coles' profit increased by 17.1 per cent, and Woolworths' profit rose by 14 per cent
Both supermarkets increased their gross profit margins
The grocery giants argue a decrease in COVID-related costs drove much of the profit rise
https://www.abc.net.au/news/2023-02-23/supermarket-profits-surge-as-inflation-spikes-coles-woolworths/102004616
If I were you I would have logged out hours ago and end this horribly embarrassing day.
