"There's no escaping the fact that they are pulling in record profits no matter how much they invest? The explanation from them so far is that the extra costs during Covid have now decreased, so instead of lowering their prices accordingly to do the responsible thing, they have decided to reap the profits while pretending to be good corporate citizens during high inflation."
Not one word of that has answered what is objectively a reasonable and valid question on my part, namely:
Do you expect Woolworths and Coles (or any business for that matter) to generate financial returns on capital which is lower than the cost of the capital they deploy?
