Ann: Cornerstone investment by Capricorn raises $7.175m, page-167

Presenting an alternative viewpoint beyond Capricorn's acquisition cost or equity dilution.

In considering investment opportunities for Spenda, the strategic involvement of Capricorn holds distinct advantages over conventional venture capital (VC) or institutional investors. Capricorn, being a current customer of Spenda, offers a unique perspective grounded in firsthand experience with the product. This customer-centric approach provides invaluable insights that extend beyond mere financial considerations.

Capricorn's advisory role positions them to offer guidance from a consumer standpoint, aligning Spenda's expansion strategies with the practical needs and preferences of its user base. This nuanced understanding contributes to sustainable growth and enhanced user satisfaction. In contrast, VC and institutional investors typically prioritise financial returns, potentially overlooking the intricacies of customer satisfaction and product optimisation.

Examining successful enterprises reveals a recurring theme of customer-centric business models. Profits, in such cases, emerge as natural byproducts of effectively addressing customer needs. By integrating Capricorn's customer-focused insights, Spenda can strategically navigate market dynamics, fostering a holistic approach that not only priorities profitability but also cultivates enduring customer relationships essential for long-term success in the competitive business landscape.

Spenda's recent strategic announcements have substantially mitigated business risks. The outlook appears optimistic, with a focus on decisive actions rather than mere rhetoric from Adrian.

Believe what you will, Onwards and Upwards I say!