Just seen this from Dec 2023. Brag Media (ie. VNL given we now own Brag) has exclusive rights to commercialise Bluesfest. That should generate some good revenue for us.
Plus 100,000+ attendees will see the VNL brands. That’s pretty cool.
https://mumbrella.com.au/the-brag-media-snags-commercialisation-rights-for-bluesfest-810108
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