With respect, the problem with that analogy is that of late there’s been a lot of own goals which have overshadowed the few hits on target.
I agree with some of the comments regarding more prominent marketing/publicity and not letting opportunities like the hunter article and activities from partners go to waste.
Also the short interviews with Stockmarket media outlets need to be short sharp and punchy. There is a very clear picture to be told of the important aspects of bisantrene and race but sometimes the interviews lose focus and don’t have impact they could IMO.
RAC media coverage, page-1864
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