Bookies are laughing. With a regular book they payout and make 6 or 7%. Next week, new book and they make another 6 or 7% of the miilions they hold. Double whammy.
Only ecliped by AFL coffers. 100,000 x $300 av ticket minus expenses plus all the other rake-ins across various media and the corporate world. Buys heaps more NRL players and new team expansions.
taken $6.00 for st kilda live, page-11
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