I think its impressive the level of brand awareness etc that seems to have been achieved .
The operations people clearly don't understand financial arithmetic .
The money flow out the door ( and as you point out ref the admin expenses etc ) is atrocious
The company have been pretty piss poor in the communication department & use financial trickery of percentage gains etc of periods not necessarily relevant .
Geez I hate companies that crow about percentage gains over like periods etc ( Noting that $2 .00 is a 100% up on $1.00
They should drop the pretty graphics in their financial reporting and stick to clear numbers .
The only person who's made any money out of this so far is Shay Mitchell I reckon ....
I just looked her up on Instagram ...... cant see any reference to Hydrolyte ????
Not sure if I was looking in the right place
I also think the age of the "influencer " based on looks and questionable credentials is starting to wane .......
LOL
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