Disclosure of Secrets, page-719

"Jesus represented God by expressing out the words God gave him, and in so doing was God in the sense that Jesus expressed the Will of God as He was bidden to do so."

And in so doing, he Became the Express Image of God's PERSON = Word, The Word. Heb 1:3 KJV, you cannot get it any clearer than that.
And named to represent this - The Word of God, a name by inheritance from The Word.

Heb 1:2, Yehowah God has ONLY spoken IN Jesus in these last days, NEVER before until his birth from Mary.

17:8 - For I have given to them the words which You have given Me; and they have received them, and have known surely that I came forth (out of your mouth) from You; and they have believed that You sent Me. (after Baptism)

There art Two in heaven that you need to switch onto -> The Word = Father and The Word of God = Son.