Ann: Notice of General Meeting & Letter to Shareholders, page-15

I like this a lot!!

Peter Lynch, the manager back in the day of Fidelity’s Magellan fund, famously said ‘insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.’
People will dispose of their shares if they need to buy a house or end a marriage, but they won’t put money into their company’s shares unless they think, first, that they are undervalued and, second, that this is likely to change.
The legitimate acquisition of shares by a director, officer or large shareholder in their own company in the belief that the market is not valuing those shares correctly is common. Jp's backing the truck up. If anyone is well placed to make that judgement it is surely the people running the business.

Yours in HIGH grade LOW impurities