what’s very interesting about this year’s conference compared to last year is how much more of a sales accelerator it can be purely from the number of surgeon users of Itrack advance who can speak to other surgeons about there experience in actual use / patient outcomes / and even speed of use.
we get excited because the sales update is up 65% compared to pcp (eg two months to Feb) but it’s important to remember 12 months ago no one had used the itrack advance so sales are compared to the previous device. Hence ALL sales of iTrack advance are new in terms of number of surgeries and surgeon usera of this improved device.
last year they had a few advocates of the benefits of adopting. This year at the annual surgeon party they will have ??? What like maybe 50-100 surgeons who all use it now being able to talk about why they prefer it to their peers.
its monentum which sets up really well for further growth acceleration this coming year the growing sales force can build on and tap into
Nova Eye Medical (EYE) Discussion, page-2489
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