Competition, page-257

looks very promising, still plenty of questions need to be answered , a few that crosses my mind , what condition can it work under , how quickly does it build a structure , time it takes to fully completed a turn key home . The way that was illustrated and put together, I think FBR’s BOD and CRH really need to do some brain storming to get anywhere close to that presentation. I also think FBR have gone into a market in the USA checking out their competitors thinking they have this down pat but after seeing this I think their tune will change pretty quick . I also think it’s great as it will put pressure on them to now compete and maybe pull their fingers out to get this to market asap . Look at the interest and turn out at that presentation, let’s hope FBR can amass a following like that . Time will tell and with some smart marketing I think it will also push this along very well . FBR now need to sell themselves as ICON has , and by watching this it just shows how effective marketing can be to create interest and $$$$$ . Two different machines two different tasks , ICON is no good for brick manufacturers but HX surely is and greatly needed to solidify their presence into the future .