The USA online store is already up and running at https://fijikava.com and the Aus/NZ store is at https://fijikava.com.au/
CCO just need their planned social media campaign to start directing USA traffic to purchase directly from the Fiji Kava website so they can increase their profit margins through direct sales to the consumer.
If they can achieve results in the USA similar to what they achieved in Aus, then sales and profit margins should increase significantly in the short term.
Ann: Ecommerce sales update, page-25
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