ccc or ccco, page-27

Leverage is the main thing. Lets say the share gets to 20c by next year (which in my opinion will happen) you buy oppies at 4.6c and shares at 7.6c

Shares = 20c (163% gain)
Options (worst case scenario) = 15c (226% gain)

Options don't expire till 2013, so the options are going to be in play for quite some time before you have to worry about selling or converting to shares. These have a long way to go in terms of the share price heading north - so the options are a great buy at this stage.