In recent months there've been a small number of media articles suggesting younger Australians (perhaps 18-25, or 18-34) are 'drinking less'.
The assertion is it's a lifestyle change, separate from cost of living pressures that are especially affecting younger mortgage holders, and many who rent a house or apartment. The implication is it's what we might term 'middle' or 'upper middle class' individuals, not 'working class'.
Is this a medium term 'amber light' for EDV or only restricted, if at all, to a small demographic - that is, not a significant percentage of the Australian population?
Ann: F24 Half-year Investor Presentation, page-19
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