‘Tough Tummies’ will be rolled out across TV, OOH, social, and programmatic.'
I expect we will see it during The Block and Master Chef.
Meanwhile, there are plenty of 'Red Lid' spots on billboards, bus stops, and the sides of trams around Melbourne ATM.
Allow me to dump these images from some of the a2m WeChat accounts I follow to get a sense of how they promote the product over there. It's about the science, professional and personal recommendations and the image of success.
If you're interested, please Google Translate the images.
https://mp.weixin.qq.com/s/LC0cr4uJAf4Xaab9lNUOQQ
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