Most software houses do both in this market, Audeara being the classic example, OEM, License and retail - all has to be in combination with one another, in Nuhearas case, the problem they have, is that the product they built doesn't sell in retail, so who wants to make one, nobody. Who wants the software? I can think of multiple opportunites for the software the same as you can, yet Miller cannot or cannot execute them? . Whereas if you look at Audeara, theirs does sell, as they are in the correct channels with the largest hearing retailers in hearing, have OEM clients,license out the software and have set out the correct strategy path on a solid financial footing. Nuheara have had all the same retailers and opportunites and failed to execute in the correct manner.
I hope they can salvage it from here, but i really cannot see it. I think if it was salvageable Realtek would have been the funder to keep the lights on until they got there ( just in my opinion ) and that to me says its going under. I hope not and it is salvaged and a management team put in place that can turn it around, but you really cannot see that happening at this stage. However, the lights are still on, so there is always hope.
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