Hopefully this copy and paste of the transcript of this interview works well:
hello and welcome to pit stre research
today we're joined by the CEO of brain
chip Sean hair welcome Sean hi Mark good
to be here so you just had your AGM
today um I followed it online I thought
it was really good in terms of you know
the way you addressed certain uh certain
questions from the audience and the
strategy of the company just you know
for people that weren't weren't there
people missed it what for you is a key
takeaway from this AGM sure I'll try to
consolidate a couple hours down to a
minute or two so um the key takeaway so
one of the most important thing was the
introduction of R CTO uh Dr Tony Lewis
and Tony portrayed an an evaluation of
our technology which of course um is
excellent and he portrayed a future for
the company which I think was critical
he also highlighted a new algorithm that
we have called tens and it's a
foundational algorithm it's very very
important the performance breakthrough
and the impact it could have in the
industry so key take away was our
technology Focus secondly was the
outlining of all the activities that we
undertook of this last year to make the
company that much stronger not only in
technology but our go to market motion
then when we have now tools to do a
better job in sizing our area on Silicon
we've got better opportunity to uh model
simulate that much quicker all these
improve and make us much stronger on the
commercial side but the biggest takeaway
and I really wanted to stress this is
the confidence we have coming out of
this year going into the next short
period of time our ability to win I
outlined during the AGM all these things
that I just discussed plus the fact that
we've been down selected on almost all
of our major engagements from multi
competitors to just a few on all them
the fact that I personally meet in with
se- level Executives on many large
companies around the world they wouldn't
do that if they didn't view us as a
viable strategic partner and the fact
that we know that decisions are coming
in a relatively short period of time
gives us great hope of the future of
this company right and so so coming out
of the EDM looking at sort of the next
little while what are the sort of the
key Focus areas for for br it's all
about winning business at this
particular Point we've got engagements
we've been working on for a long period
of time we're working incredibly hard to
make sure the engagements that we're far
along on to bring them across the line
that is the first Focus for the company
secondly is to continue our technology
push I announced today we're already
beginning our our third generation Aid
planning that's win business continue to
push the technology right um and so some
of the questions at the AGM were around
when these deals might come through and
and investors that invest in in
semiconductor IP companies know this uh
because other companies on ASX that had
develop semiconductor IP have the same
problem if I can call it that where
Landing deals with these big tech
companies is take well takes a long time
essentially so to sort of paint that
picture of why it takes longer than
people hope can you sort of talk us
through the typical sales cycle with
these big tech companies sure and I
wouldn't call it a problem I would call
it a challenge and you may have heard me
say in the past the IP selection on a
semiconductor decision is long in time
typically starts with a company deciding
to build a piece of silicon to support a
product they have in the market then
they designed the chip or spec it out at
a high level then they go through this
IP selection process and that IP
selection process is usually 6 to 18
months that's a long time that's where
we're doing all the hard work then we go
through a contract phase then once the
decision is you go into implementation
so it's a lengthy process what I said
today I think is really important that's
a normal IP process a more traditional
one like processors and things that have
been around for a long time the idea of
a neural Processing Unit which is a for
AI acceleration is a pretty new
phenomenon so that adds even more time
and complexity to it and I think there's
another dimension that I wanted to bring
out tonight too which is and I said it
AGM we're competing events against
companies that are larger with bigger
Brands and have been in market for many
many years that adds more time we're
holding our own in these competitions
and we're excelling or making our down
slicks that tells us we're doing well
but that adds time as we establish our
credibility in there and lastly because
the neural acceleration phase of chips
is relatively new these are Big
strategic decisions for big companies
we're enabling their products to be more
competitive so all those added a little
more time than we anticipated but those
timelines now we have Clarity we know
when the dates are coming and we look
forward to positive outcomes right and
so not all prospects are created Eagles
you equal so you got different types of
companies right that you're talking you
got foundaries you got the idms you've
got electronics companies you got
oems how are the sales processes for
these different types of prospects
different from each other if they are uh
some of the categories the company you
mentioned are more business development
opportunities for us meaning we're
looking at those companies Downstream
they're customers of our customers so
we're talking to those kind of companies
to create the demand in the pool to go
to the companies that create silicon and
say you should consider brain chip so
when you go Downstream to box makers and
things like that we're talking to them
to create the pull for the chip makers
we're focused on anybody who's going to
make a piece of silicon themselves but
it does require all those entities you
describe to make that happen right okay
and and uh a little while ago you
launched the uh The Edge boox um you
also talked about that GM how have
things been going in terms of selling in
the first s a couple of weeks because
it's really fairly new right yeah it's
very new um it's meeting the
expectations we have absolutely but I
want to be clear with the expectations
this is developed with a partner we do
not want to be a box maker ourselves
that is not the scope of this company
we're going to focus on creating the
very best neural accelerating technology
and that's where we're going to keep the
company that's our strength and we're
going to go we're going to work with
Partners like BBV Dan so the actual
heavy sales volume will come through
vvdn themselves we're going to help them
we're going to enable them we are doing
it on our website more for for the lower
volume uh organizations or people that
want to do it but vvdn will focus on
higher vol volume sales so the
expectations we had were relatively
modest and they're right on Pace for
what we we said right yeah so you
mentioned vvdn so uh you're partnering
with them what sort of functionality
does the edge box have straight out of
the box yeah now we actually reduced a
video today it's on the web and things
like that you can Envision all the
potential use cases this is a platform
kind of box so it has an operating
system on it it has our chips in there
right there that can run the models to
do that the actually use cases can go a
lot of ways depending on the
applications that that want to go on
that box but some of the particular use
cases I know that BBN is interested it
is certainly in the retail space for
sure they see some really important use
cases there around um Shopper monitoring
of theft monitoring and um uh stocking
levels and things like that so this is a
retail vertical type of way they also
see it as use case for security
generally and security so those are the
two verticals that they're looking at
and I'm sure they have more in mind
right uh but for branch itself it could
be a an easy way for prospects
potentially to get some sense of what
the technology entails so does what sort
of impact does it have for brain as a
whole from a sales and marketing point
of view yeah sure so the purpose of this
was a couple fold right what we decided
to do when we went into the edge box was
to do just that was create a a small
alternative Revenue stream as we build
the IP business model so that was point
one but point two which I think you're
giving us a little bit of a hint on
which is it's absolutely to get some of
the workloads on we want to have in the
market and when you can get workloads
out people can Envision create more
opportunity their mind and want to
engage so it creates more workloads in
the market good thing for us creates
more awareness in the market good for us
so that's why we're doing it somewhat
for the revenue stream but obviously too
to just create the awareness there and
drive the IP sales right all right Sean
lastly what are the the mods you set for
yourself and for the company as a whole
for say next 12 months you alluded to a
little bit but maybe you can sort of
sort of summarize that sure sure again
we have two major focuses and that's why
good good company we absolutely are
maniacally focused on closing business
the entire company is aligned and
everything we need to do is closeing and
games that are on and continue to fill
the top of the funnel that's on so
that's good sales and marketing
practices that's what we're focused on
secondly is continue and drive evolve
that technology we just don't have the
time here to talk about what that could
mean but I gave you a little bit of
insight we're going to continue evolve
our platform and start planning on
generation three and we're going to lean
incredibly hard on tens in the promise
that can be when you add tens plus our
generation two product together it's a
truly differentiated product in this
market so those are all the things we're
focus on just that simple all right
sounds like very exciting times have
thank you very much Sean thank you it is
a very exciting time very optimistic and
very exciting times excellent thank you
Fact Finder
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