Ann: Update - Notification of buy-back - SWF, page-17

It's a tough market currently, so I've been leaving the investment on the back-burner.

Marketing is ineffective when market interest is low, so cost control is a good idea.

But the more uncertain question is what to do about Stake.
- Compete on price.
- Compete in other ways.
- Target a different segment, ignoring the loss of some of the price-conscious segment.
- Wait them out (if their pricing model is unsustainable - they were burning $10s of millions of raised funds previously).

Eg. maybe lose a little market share overall (from the low value segment in particular), but potentially gain a little in the higher value segment.

I didn't notice a lot of progress from SWF about features etc (some small improvements here and there and bug fixes - not really enough to generate word of mouth, but maybe enough to slow any negative feedback), but there was more progress on cost control.