Ann: BirdDog announces a proposed Selective Share Buy-back, page-6

It does not mean the old marketing strategy was from the co-founder's decision mate. All strategies are always approved by CEO and I guess CEO of BDT loves to announce products even it is not ready (they tried to blame on another co-founder and changed the marketing strategy after they sacked this co-founder to make people understand like you guess) and he also manages the engineering team so if CEO does not approve it so all announcements can not be launched to public. The company has such massive loss like today, CEO should be sacked firstly.