It is also about first mover advantage. You get a strong WAAS partner in each region with good technology and then build that business as a good solution for construction companies as they have less waste, easier to plan, faster and maybe cheaper then what is the point in changing.
CRH in US is a good start. Still Europe, Australia, Middle East and South America to go.
Ann: Hadrian X departs Australia bound for Florida, page-265
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