Why is Dusk not Marketing on TikTok?, page-8

Exactly, we have relied on shopping center foot traffic over Christmas for far too long whilst we are in the tough pointy end of this current economic climate cycle.

As foot traffic and consumer spending decreases, we lose sales.

We need to drive demand by posting more frequently on instagram/ Facebook social media marketing - (the last Dusk Instagram post was on the 31st of May).

Glasshouse Fragrances have posted 5 x separate content pieces on Instagram in the last week alone, and they run paid Instagram ads!

Paid targeted social media ads to 20- 50year old women “Dusk’s core consumer” needs to be ran by geography with - 1 ad per physical store location I.e 150 Facebook/ Instagram ads ran continuously with CTA’s to match each content piece with branding to drive more consumers to walk into our Dusk stores.

We need to drive the demand, not be at mercy to the market cycle which has worked well in the past in better economic conditions!

Can we as shareholders bring this up at the next conference call to increase our sales?

I have emailed investor relations - I only own 100,000 dusk shares but if enough of us email investor relations:

[email protected]

This message will eventually get fed down the chain to be passed onto Vlad and the new CMO!!