One off!!, page-16

I also believe that long term, fbr will not have to advertise.
once word starts spreading of a robot that lays blocks autonomously, every builder in USA will know about fbr and what the hx has to provide.
back to my original point that marketing is the cost of having an inferior product.
when you competitor is under pricing you because they are using the efficiencies abd cost savings associated with a bit like the hx, you will fall in line or you will do.

do builders like money? do they want to survive? Do they want to remain competitive with their competitors?

again insanely stupid to advertise when your customers are a handful of builders with their own self interest and survival in mind.

not investment advice. Dyor, etc etc…