The problem with you lot on John, your effectively read 1:1 and jump straight to 1:14 and go, see, see Jesus is God in the flesh = Gottcha, Checkmate, next one.
The Jews would come along and read the first 13 verses and go yea mate, we know all that, it's a carry over of the OT, Yehowah and his word and it aligns perfectly with Mal 3:1, Isa 40:3 etc.