Oils aren't oils (some marketing speal from the 80's or 90's), but joking aside, glass wear companies, are not all the same. ORA taps the premium liquor market for which the glass wear is essential to their brand. When selling a Grey Goose for $80 against a Smirnoff for $45 (Aus retail numbers), yet the government excise is the same, the bottle matters from a branding view point.
My opinion.
And happy to hold.
Guess that's what makes a market
Ann: ORA - Investor Day Presentation 17 - 18 April 2024, page-33
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