Duttons folly, page-8

The gougingly high GP %s across the years you’ve posted is an own goal proving the opposite argument ( I.e. shameful gouging et all) to your indefensible defence of WOW you were trying to make.

That the trading GP% has historically been way above 25%doesn’t make if fair or reasonable as you imply or an industry benchmark.

The buffer gross profit deliberately managed into their GP% has funded untenably high operational expenses and overheads including excessive senior management and Board remuneration and bonuses leaving the consistently crafted low ~3% net profit we’ve been fed to be evidence of fair shelf pricing. Pathetic!

The relevant facts are instead in the day to day manipulation of prices, specials, use by dates , shelf rotation and package sizes/prices we’re all sadly familiar with and, until now, there’s been no push back to protect customers.