Finding that balance is the hard part.
Currently it seems that Coles is looking after Fiji Kava with regards to margins. I assume that this is because they have the retail monopoly. If we start to invest in other retail opportunities, the margins will gut us, plus Coles will also gut us.
That said, I am happy to back management in whatever they decide as their track record over the past 12 months in sales is very strong.
Ann: Application for quotation of securities - CCO, page-50
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