ufos...again!, page-2613

Who are they and why do they want to avoid kinetic war?

"They" are the grey aliens from the Pleiades (also known as the 'Seven Sisters' or M45. The brightest stars in the Pleiades asterism (pattern of stars) glow a luminous blue.) ... That might be the blue that Ross was referring to.
If WW3 becomes kinetic, it will probably become thermonuclear and that will be the end of everyone, including the aliens.

Read about Haim Eshed: https://en.wikipedia.org/wiki/Haim_Eshed
Then read his interview: https://www.yediot.co.il/articles/0,7340,L-5854241,00.html
Get Google Translate to convert the page to English.

Read about the Grudge 13 Report: https://www.bibliotecapleyades.net/sociopolitica/esp_sociopol_mj12_3o.htm
Read the whole thing: https://www.bibliotecapleyades.net/sociopolitica/esp_sociopol_grudge_bluebook1.htm

The Bible talks about a War in Heaven (ie an intergalactic war in space) between God (perhaps the Supreme Commander of The Galactic Federation?) and Lucifer (perhaps the second in command?) over a leadership challenge.

It all fits together reasonably well ... except for what Eshed said about God.