because potentially promising TRIAL results do not magically translate into millions of dollars in profit, kev. Don't forget either that after those "promising results" that IHL is still trading at A THIRD of the price it traded at as a mouthguard company.
The amount of stages these trials need to go through to get to a commercial stage is long, and even if it gets to a point of sale there you've gotta hope that people actually buy it and then also hope you're able to sell it at a profit, and you've gotta hope the company doesn't run out of cash waiting for it all to happen. Not one of these stages involves being able to take it to the bank
As I said, tell people you think it's worth a punt in your opinion. Do not pretend it is any form of a traditionally bankable fundamental.