CTT are attacking their competitors to steal more market share with increased marketing spend to maintain 80% growth. If they dropped marketing spend in half, that would give them a NPAT of $60m - $100m60% of sales are from repeat customers alone and increasing, that’s the most important metric of Cettrie's success. So they can reduce marketing spend when the time is right.When the time comes and growth flatlines, they will drop marketing spend, growth will slow. But then NPAT will be $100m - $300m from revenue of $3b - $5b.They'll achieve that in 3 years on this growth rate,
Ann: FY24 Results and Investor Briefing Details, page-41
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