There are plenty of companies with far less for shareholders that have a bigger market cap simply due to some good promotion. Unfortunately AUQ's management seem to think either the share price isn't important and that doing things to increase the share price isn't part of their job - or that the share price will rectify itself somehow without them doing anything to promote the company. No company is going to succeed without promotion - it doesn't matter whether they are a copper miner, or a company flogging cheap microwaves from China, or a car company.
Let me put it this way - is it going to hurt for the company to do some promotion?
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